THE ART OF EARNING is a professional, bi-lingual CD-ROM with music that can be used to attract young people towards an exciting career in the collision repair and auto refinish industry. Copies can be obtained from the Automotive Industries Association at
(613)728-5821.

Demand for these CD's is strong and another production run is planned. It is anticipated that the CD-ROM may soon be available on an internet basis and this site will access the internet version when available.

The Art of Earning - Hi Tech Careers in Collision Repair

OTTAWA -- The Automotive Industries Association of Canada (AIA), the Canadian Collision Industry Forum (CCIF), and I-CAR are pleased to announce the release of a new CD-ROM entitled: "The Art of Earning."

"The Art of Earning" CD-ROM is a spin-off from the recently released study of the collision repair industry report "Prep for the Future". It is a visual tool that provides information on careers available in the collision repair industry and successfully promotes a positive industry image.

"The presentation includes information on training, skills and salaries. As well, a visual shop tour, interviews with apprentices, technicians and shop managers and a full 'next steps' section provides opportunities for learning about the trade. It is an exciting presentation that speaks to young people about a vibrant industry where they can apply all their skills and talents, as well as, make a good income" stated Larry Jefferies, Chairman of AIA's Paint, Body and Equipment Council (PBE).

The idea for a CD based presentation came from AIA's PBE Council after they received numerous requests from high schools to come visit and speak to students about the collision business. Council members soon realized that they needed an effective visual tool to assist them to deliver a clear message to young people.

"Our goal is to get a copy of this CD-ROM out to all levels of the repair industry. With this kind of tool available, we can now begin to take the industry into the classroom to address key industry challenges of recruitment and industry image" stated Ken Friesen, Chairman of CCIF.

Funding for the CD-ROM came from AIA's PBE Council and I-CAR Canada. It will be distributed to schools, colleges, apprenticeship offices, trade association and CCIF participants.

"This is the type of product that AIA needs to put in the hands of all high schools across Canada" stated Randy Moore, AIA Chairman.

Copies of the CD-ROM are available from AIA Canada. For those without access to CD-ROM technology, there is also a limited quantity of a VHS -version.

The Automotive Industries Association of Canada (AIA) is a national trade association representing the automotive aftermarket industry. AIA is the Voice and the Resource of the Automotive Aftermarket Industry in Canada.

For further information, please contact:

Beverlie Cook, Vice President Automotive Industries Association (AIA) 1272 Wellington Street, Ottawa, ON K1Y 3A7 Phone (613) 728-5821 Fax (613) 728-6021 -e-mail bev@aiacanada.com

(see headlines)

THE ART OF EARNING

At the last CCIF meeting in Calgary, it was requested that the Attracting and Retaining People committee supply further data to the team working on the CD-ROM entitled "The Art of Earning-High tech careers in the collision repair industry."

The intent was to add this information to the end of the CD-ROM and attach it to the web site addresses, that have already been supplied, so that a young person anywhere in Canada, after viewing the CD-ROM, could obtain local or provincial information on how to become a technician or enter the trade in any area of the country.

The further information requested was the phone numbers from each province or territory for the following:

• Government apprenticeship or Education depts.
• Collision repair trade association if applicable
• Colleges or delivery agents that were delivering apprenticeship training
  http://www.edu.gov.on.ca/eng/relsites/oth_prov.html.

The most up-to-date list for apprenticeship information is available from the CCDA Secretariat (Directors of Apprenticeship) through the Red Seal Web site: http://www.red-seal.ca/

The following telephone contacts were found accross Canada:

Newfoundland/ Labrador

Apprenticeship branch ----- 888-982-2268

Colleges:

Academy College (private) 800-561-8000 www.academycanada.com

College of the North Atlantic (community) 888-982-2268 www.northatlantic.nf.ca

Prince Edward Island

Apprenticeship branch: --- 902-368-4625 Att: Craig Norton cgnorton@gov.pe.ca

Trade association: PEI Auto Body Association ---- 902-368-3899

Nova Scotia

Apprenticeship branch: ---- 902-424-5651

Trade association: CRANS (902-453-5968)

Colleges: University College of Cape Breton 902-563-1114 www.uccb.ns.ca

NSCC Akerley Campus 902-491-4900 www.nscc.ns.ca/campus/akerley

New Brunswick

Apprenticeship branch: --- 506-453-2260

Colleges:

Bathurst and Saint John www.gov.nb.ca/ael/nbcc

Bathurst www.bathurst.nbcc.nb.ca

Saint John www.saintjohn.nbcc.nb.ca

Quebec

Apprenticeship branch: --- 418-646-6561 or 514-987-1652 www.csmo-auto.com cim.rens@meq.gouv.qc.ca

Trade association:

l'Association des Carrossiers Professionels du Quebec 450-647-5832

Mouvement Carrossiers Quebec 800-351-1993

Colleges: use phone numbers above

Ontario

Apprenticeship branch: --- 1-888-JOB-GROW

Trade association: (HARA) 1-866-309-4272

Colleges:

Algonquin College 800-565-4723 Nepean www.algonquinc.on.ca

Centennial College 800-268-4419 Toronto www.cencol.on.ca

Fanshawe College 519-452-4100 London www.fanshawec.on.ca

Mohawk College 905-575-1212 Hamilton www.mohawkc.on.ca

Niagara College 905-735-2211 Welland www.niagarac.on.ca

Manitoba

Apprenticeship branch: --- 800-282-8069

Trade association: (ATA) 204-475-3235

Colleges: 204-945-3179 or 201-945-8621

Red River College --204-632-3960 x 2266

Alberta

Apprenticeship branch: 780-427-8517

Trade association: (ASRA) 800-282-9909

Colleges:

NAIT - Northern Alberta Institute of Technology 780-471-7400 Edmonton

SAIT - Southern Alberta Institute of Technology 877-284-SAIT Calgary

Saskatchewan

Apprenticeship branch: 306-787-2444

Trade association: (SAAR)

Colleges: Moose Jaw SIAST Pallister 306-694-3200

Saskatoon SIAST Kelsey 306-933-6350

British Columbia

Ministry of Labour, Apprenticeship Branches:

• Cranbrook 250-426-1281
• Prince George 250-565-4465
• Terrace 250-638-6582
• Nanaimo 250-741-5820
• Victoria 250-952-5180
• Dawson Creek 250-784-1310
• Kamloops 250-371-3920
• Kelowna 250-717-2041
• Abbottsford 604-852-5922
• Surrey 604-576-3771
• Coquitlam 604-927-2912
• Burnaby 604-775-2860
• Vancouver 604-775-1251
• Courtenay 250-334-1444
• Nelson 250-354-6865
• Williams Lake 250-398-4771 www.itac.gov.bc.ca

Trade association: (ARA) Automotive Retailers Association 604-432-1756

Colleges:

Okanagan University College 250-762-5445 Kelowna www.okanagan.bc.ca

Vancouver Community College Vancouver www.vcc.bc.ca

Yukon

Apprenticeship branch 867-667-5811 or 867-667-5298 or 867-667-5140

NWT/ Nunavet

Apprenticeship branch: 867-979-5822 or 867-975-5600

(see headlines)