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DaimlerChrysler
Canada Raises Crash Parts Prices
Oct.3,
2000 Hamilton, Ontario
On
October 2, 2000 DaimlerChrysler Canada quietly and significantly
raised the prices of many of the company's collision repair parts.
According to a report from HARA (Hamilton District Autobody Repair
Association) Chrysler dealership parts managers say that the price
increases will have a chilling effect on the sales of some of their
parts, but advise that a number of parts prices have only had a
small change. They have not been supplied any "weighted" averages
by Chrysler.
One
popular example is part #GN05-SS8, the rear bumper cover for the
1996 to 2000 Chrysler minivan - one of the most popular vehicles
on the road today. The price jumped from $120 (Cdn) to $523 (Cdn)
- an increase of over 435 percent.
According
to the HARA report, Chrysler has been traditionally very competitive
with aftermarket collision repair parts in Canada, but dealership
parts managers say that may be history now. One manager noted that
many of the Chrysler parts that have a comparable aftermarket part
that is a close match have remained at the same price but parts
that only Chrysler makes have been increased substantially.
Dealers
advise that they have been told that Chrysler wants to follow other
OEM manufacturers, or that they want to have world price on their
products and are working to cut down on American customers buying
at low Canadian prices and reselling in the U.S. at higher dollars.
Either way, observes HARA, Chrysler appears to have opened an opportunity
for aftermarket manufacturers to be more aggressive in Canada, just
at a time when lawsuits over the ability of aftermarket parts to
repair a vehicle to pre-accident condition are before the courts.
It
is expected that aftermarket manufacturers and suppliers will showcase
the Chrysler parts price increase as a reason to continue sales
of aftermarket parts in Canada to maintain competition in the marketplace.
Ironically, CTV National News featured the Chrysler bumper cover
in its news segment on June 12, 2000, identifying that the aftermarket
part appeared to not have the same strength, number of welds, weight,
or bolt holes as the original equipment part.
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