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Ontario
Moves Toward Shop Standardization
--By
Chris Mc Loone September 1998
HAMILTON,
OntarioSelf-management and accreditation programs, which work to
establish standards by which other businesses should operate, are
nothing new to Ontario. Already, several business sectors have their
own programs in place. Now, the Collision Industry Steering Committee
of Ontario (CISCO) has proposed creating a similar program for the
collision repair sector--and the program has strong backing.
According to John Norris, a member of CISCO's steering committee,
"The minister of insurance indicated that he was prepared, should
we come to him with a package of accreditation standards and self-management,
to amend the insurance act in this province so that insurers can
only pay accredited facilities. So facilities that meet compliance
standards and meet equipment standards according to CISCO requirements
will be able to be paid for their work."
Rules
and Regulations for Accreditation
CISCO's
program seeks to establish a system that accredits repair facilities
and repairers according to standards developed by CISCO. The proposal
includes a code of ethics to govern business practices and a list
of criteria to which all accredited shops would have to adhere.
An administrative authority would be responsible for setting accreditation
standards, inspections and enforcement, a consumer and industry
complaints process, education and training, and other matters.
The possibility of shops being put out of business is clear, but
Norris contends that the program is not designed to close shops.
"This is not designed, nor can it be designed, to force shops out
of business. It has to be competitive in the marketplace," he says.
"It will, however, obligate shops to reach a minimum standard. If
shops feel that they do not want to do that, yes, they're going
to have to make a serious decision about their future."
Shop
Participation
Norris
contends that shop response has been largely favorable; however,
there are shops on both sides that feel differently about earning
accreditation or losing business. One shop owner states, "Big body
shops are crying and rooting for standards to eliminate the little
guys. It is good for the industry, but not for small business. The
big names survive."
Larry
Kelley of Kelly's Auto Body, Ltd., Ontario, is positive about accreditation.
"I think it's good for everyone who is running a legitimate business,"
he says. "If you're not running a legitimate business, this may
force you become legitimate or possibly think of another business
to get into."
CISCO
has worked hard to make sure that this program is not perceived
as excessive government control. Through workshops, town hall meetings,
documentation, mailings and the trade media, the organization will
distribute information to every shop. The town hall meetings were
to be held across the province to explain what self-management and
shop accreditation is. But, Norris contends that "to gain more support
from shops, to answer questions and to refine [the program] if we
need to, we need feedback from the grass roots industry." After
meeting with the shop owners, CISCO will prepare a final copy of
the standards and then send out applications for accreditation in
October. Payment by insurers is expected to start in July 1999.
The
Bottom Line
According
to CISCO, "Accreditation and self-management will allow the collision
repair industry to focus its resources and expertise on regulating
and supporting the industry to create a fair and level playing field
for the industry and consumers. The industry will have the opportunity
to take the lead in setting standards for marketplace conduct, as
well as developing education and training programs. Industry accreditation
and self-management present a win-win opportunity for industry,
government and the public."
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